pg 232: Great designs do not come from traditional product processes
pg 233: Product processes encourage conservative implementations and predictability; both are enemies of design
pg 234: Product processes are veto-oriented; Much of the designers time is taken up by blocking bad ideas and catching oversights rather than fostering creativity.
pg 235: "The trick is to hold [product] "process"off long enough for design to occur, so that lesser issues can be debated once the great design is on the table."
pg 236: product processes are properly designed for follow on products, not for innovation
pg 237: Process is important to design, but it would be advantageous to insulate the design team from them
pg 238: Talented designers need to be fostered.
pg 239: To maintain conceptual integrity, assign design to a chief designer
pg244: What ids the best way to develop great designers.
pg 245: Traditional education with the addition of critique is important to design brilliance development.
pg 246: Fostering design creativity must be done purposefully and planned for.
pg 247: Compensate designers appropriately and plan for furthering education.
pg 248: Give designers varied work environments.
pg 249: The John Cocke-Ralph Gomopry Story.
pg 250: Protect the designers from distractions of the traditional business process.
pg 251: Protect the designers from managers and keep them out of managing positions to foster creativity
pg 252: to grow yourself as a designer, sketch your designs constantly and get critiques of them.
pg 253 Study the designers and exemplars that came before you.
pg 254: The Self education project: design a 1000 sqaure foot house.
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